Effective Date: October 2024

At Mattress Direct America, we are committed to protecting your privacy. This Privacy Policy outlines the types of information we collect, how we use it, and the measures we take to protect your data when you visit mattressdirectamerica.com.

1. Information We Collect

We may collect the following types of information:

• Personal Information: This includes your name, email address, phone number, and any other details you provide when filling out forms on our website, such as the contact or inquiry forms.
• Non-Personal Information: We also collect data such as your IP address, browser type, device type, and browsing behavior through cookies or other tracking technologies.

2. How We Use Your Information

The information collected may be used for the following purposes:

• To respond to inquiries and provide customer support.
• To process transactions and send updates related to your purchases.
• To send marketing communications, newsletters, or promotional offers (you may opt out of these at any time).
• To improve our website’s user experience by analyzing website traffic and customer behavior.
• To comply with any legal obligations or requests from law enforcement.

3. Sharing of Information

We do not sell or rent your personal information to third parties. However, we may share your information with:

• Service Providers: We may share information with third-party service providers who help us operate our website, process payments, or conduct marketing efforts.
• Legal Requirements: We may disclose your information if required to do so by law or to protect the rights, property, or safety of Mattress Direct America.

4. Cookies and Tracking Technologies

We use cookies to enhance your experience on our website. Cookies help us understand user behavior and improve site functionality. You may choose to disable cookies in your browser settings, but this could affect your ability to access certain features of the site.

5. Security

We use industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no data transmission over the internet or method of storage is completely secure. While we strive to protect your information, we cannot guarantee its absolute security.

6. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the content or privacy practices of these external sites. We encourage you to read the privacy policies of any linked websites.

7. Your Choices

You have the right to:

• Access, update, or delete your personal information.
• Opt out of receiving marketing communications.
• Disable cookies in your browser.

8. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Any changes will be posted on this page with the updated effective date.